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5 Simple Ways to Keep Your Community Informed About Natural Hazards

Writer's picture: Healthy Sustainable CommunitiesHealthy Sustainable Communities
Empowered woman with of community members engaging in an outdoor emergency preparedness workshop event

As city administrators and planners in Oregon, you're well aware of the diverse natural hazards our communities face, from wildfires and floods to earthquakes. Effective communication about these risks is crucial, but with limited time and resources, it can be challenging to keep your community well-informed. Here are five practical, low-cost strategies to help you effectively communicate about natural hazards and emergency preparedness.


1. Leverage Digital Communication Tools

A smartphone displaying an emergency alert app with a map of Oregon in the background, showing location markers for potential hazard zones

In today's connected world, digital tools offer a cost-effective way to reach a large portion of your community quickly.


Implementation steps:

  1. Set up a dedicated emergency information page on your city website

  2. Create and maintain social media accounts (Facebook, Twitter) for emergency updates

  3. Implement a text-based alert system like Everbridge or Nixle

  4. Ensure mobile responsiveness for all digital platforms

  5. Include translation options for non-English speaking residents


Cost considerations:

  • Many digital tools have free or low-cost options

  • Social media platforms are free


Accessibility Tips:

  • Provide alternative communication methods for residents without internet access

  • Offer text-to-speech and screen reader compatibility

  • Include multiple language options


Maintenance:

  • Assign a dedicated staff member or emergency communication coordinator

  • Update content weekly during normal periods

  • Conduct quarterly system checks

  • Train multiple staff members as backup communicators

2. Establish Physical Information Hubs

colorful, well-organized community bulletin board mounted in a public space, with clear emergency preparedness information and maps

While digital communication is important, physical information points are crucial for reaching all community members, especially those who may not be as digitally connected.


Implementation steps:

  1. Identify high-traffic areas in your community

  2. Create durable, weather-resistant information boards

  3. Design clear, visually engaging displays

  4. Include QR codes linking to digital resources

  5. Ensure information is accessible to people with disabilities


Cost considerations:

  • Initial board installation: $200-$500 per location

  • Printing and updating materials: $50-$100 quarterly

  • Consider local business sponsorships to offset costs


Content Strategy:

  • Display current hazard information

  • Include preparedness tips

  • List emergency contact numbers

  • Use clear, simple language

  • Include visual graphics and icons


Maintenance:

  • Weekly content review

  • Monthly physical condition check

  • Seasonal updates for relevant hazards

  • Rotate locations to maintain visibility



3. Build Community Partner Networks

Leveraging existing community networks can greatly amplify your message reach without significant additional costs.


Implementation steps:

  1. Identify key community partners

  2. Develop a comprehensive contact list

  3. Create a communication protocol

  4. Establish mutual communication expectations

  5. Design shareable communication templates


Potential Partners:

  • Local schools

  • Faith organizations

  • Businesses

  • Neighborhood associations

  • Senior centers

  • Cultural community groups


Cost considerations:

  • Minimal direct financial investment

  • Primarily requires staff time for coordination

  • Potential for shared resource development


Maintenance:

  • Quarterly coordination meetings

  • Bi-annual communication protocol reviews

  • Annual partner network expansion

  • Regular training and information sharing


4. Implement Regular Public Updates

A town hall meeting room with people seated, looking at a presentation screen showing emergency preparedness information

Consistent, scheduled updates help maintain community awareness and engagement, even during quieter periods.


Implementation steps:

  1. Establish a predictable update schedule

  2. Create communication templates

  3. Develop a content calendar

  4. Diversify communication channels

  5. Gather and incorporate community feedback


Update Frequency:

  • Monthly newsletter

  • Quarterly town hall meetings

  • Seasonal hazard preparation guides

  • Annual comprehensive review


Cost considerations:

  • Digital newsletters: Minimal cost

  • Printed materials: $100-$300 per distribution

  • Meeting venue: Potentially free at public facilities


Engagement Strategies:

  • Use storytelling techniques

  • Include personal preparedness success stories

  • Provide actionable, specific information

  • Avoid technical jargon

5. Develop Educational Outreach Programs

A diverse group of community members participating in an outdoor emergency preparedness workshop, with emergency vehicles or safety equipment in the background

Proactive education can significantly improve community preparedness and reduce the burden on emergency services during a crisis.


Implementation steps:

  1. Create scalable presentation materials

  2. Develop age-appropriate educational content

  3. Design interactive learning experiences

  4. Establish partnerships with local educators

  5. Create digital and physical learning resources


Target Audiences:

  • School-age children

  • Working adults

  • Seniors

  • Non-English speaking residents

  • People with disabilities


Cost considerations:

  • Presentation material development: $500-$1,500

  • Annual event costs: $200-$1,000


Program Components:

  • Annual preparedness fair

  • School curriculum modules

  • Online learning resources

  • Community workshop series


Conclusion

Effective hazard communication doesn't have to break the bank or overwhelm your staff. By implementing these strategies, you can significantly improve your community's awareness and preparedness for natural hazards.


For a comprehensive emergency communication strategy tailored to your community's unique needs, contact HSC's emergency management experts. We can help you develop a robust, sustainable plan that ensures your community stays informed and prepared.

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