
As city administrators and planners in Oregon, you're well aware of the diverse natural hazards our communities face, from wildfires and floods to earthquakes. Effective communication about these risks is crucial, but with limited time and resources, it can be challenging to keep your community well-informed. Here are five practical, low-cost strategies to help you effectively communicate about natural hazards and emergency preparedness.
1. Leverage Digital Communication Tools

In today's connected world, digital tools offer a cost-effective way to reach a large portion of your community quickly.
Implementation steps:
Set up a dedicated emergency information page on your city website
Create and maintain social media accounts (Facebook, Twitter) for emergency updates
Implement a text-based alert system like Everbridge or Nixle
Ensure mobile responsiveness for all digital platforms
Include translation options for non-English speaking residents
Cost considerations:
Many digital tools have free or low-cost options
Social media platforms are free
Accessibility Tips:
Provide alternative communication methods for residents without internet access
Offer text-to-speech and screen reader compatibility
Include multiple language options
Maintenance:
Assign a dedicated staff member or emergency communication coordinator
Update content weekly during normal periods
Conduct quarterly system checks
Train multiple staff members as backup communicators
2. Establish Physical Information Hubs

While digital communication is important, physical information points are crucial for reaching all community members, especially those who may not be as digitally connected.
Implementation steps:
Identify high-traffic areas in your community
Create durable, weather-resistant information boards
Design clear, visually engaging displays
Include QR codes linking to digital resources
Ensure information is accessible to people with disabilities
Cost considerations:
Initial board installation: $200-$500 per location
Printing and updating materials: $50-$100 quarterly
Consider local business sponsorships to offset costs
Content Strategy:
Display current hazard information
Include preparedness tips
List emergency contact numbers
Use clear, simple language
Include visual graphics and icons
Maintenance:
Weekly content review
Monthly physical condition check
Seasonal updates for relevant hazards
Rotate locations to maintain visibility
3. Build Community Partner Networks
Leveraging existing community networks can greatly amplify your message reach without significant additional costs.
Implementation steps:
Identify key community partners
Develop a comprehensive contact list
Create a communication protocol
Establish mutual communication expectations
Design shareable communication templates
Potential Partners:
Local schools
Faith organizations
Businesses
Neighborhood associations
Senior centers
Cultural community groups
Cost considerations:
Minimal direct financial investment
Primarily requires staff time for coordination
Potential for shared resource development
Maintenance:
Quarterly coordination meetings
Bi-annual communication protocol reviews
Annual partner network expansion
Regular training and information sharing
4. Implement Regular Public Updates

Consistent, scheduled updates help maintain community awareness and engagement, even during quieter periods.
Implementation steps:
Establish a predictable update schedule
Create communication templates
Develop a content calendar
Diversify communication channels
Gather and incorporate community feedback
Update Frequency:
Monthly newsletter
Quarterly town hall meetings
Seasonal hazard preparation guides
Annual comprehensive review
Cost considerations:
Digital newsletters: Minimal cost
Printed materials: $100-$300 per distribution
Meeting venue: Potentially free at public facilities
Engagement Strategies:
Use storytelling techniques
Include personal preparedness success stories
Provide actionable, specific information
Avoid technical jargon
5. Develop Educational Outreach Programs

Proactive education can significantly improve community preparedness and reduce the burden on emergency services during a crisis.
Implementation steps:
Create scalable presentation materials
Develop age-appropriate educational content
Design interactive learning experiences
Establish partnerships with local educators
Create digital and physical learning resources
Target Audiences:
School-age children
Working adults
Seniors
Non-English speaking residents
People with disabilities
Cost considerations:
Presentation material development: $500-$1,500
Annual event costs: $200-$1,000
Program Components:
Annual preparedness fair
School curriculum modules
Online learning resources
Community workshop series
Conclusion
Effective hazard communication doesn't have to break the bank or overwhelm your staff. By implementing these strategies, you can significantly improve your community's awareness and preparedness for natural hazards.
For a comprehensive emergency communication strategy tailored to your community's unique needs, contact HSC's emergency management experts. We can help you develop a robust, sustainable plan that ensures your community stays informed and prepared.
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